Apple finally allows Spotify to display pricing in the EU by Mariella Moon
Spotify users in the European Union will soon be able to see the pricing of Spotify services and promotional offers for Spotify outside the iOS app. This comes after Spotify filed a complaint against Apple to the EU, and a €1.8 billion fine issued to Apple for restricting alternative music streaming apps in the App Store. While the music streamer can now tell iOS users the service is cheaper when subscribed outside of Apple’s ecosystem, they still cannot make clickable links to alternative payment methods that do not fall under the App Store’s fees.
The actor’s union has struck a deal with Narrativ, setting standards for ethical use of generated AI trained on samples of their voices. SAG-AFTRA union members can now add themselves to Narrativ’s database of AI voice clones for use in advertisements. Members have the ability to decide their fee for use of the voice clone, and will approve all ad copy before the generated content is used in an ad.
Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast by Antoninette Siu
Influencer marketing continues its upward climb, and Digiday provides a snapshot of several big sectors of the industry, including podcasting. Brands are able to tap directly into eager audiences, be it targeting niche podcasts with tight-knit audiences, or massive fanbases mobilized by mega-influencers like Alex Cooper or Joe Rogan. Podcasting allows influencers to establish more of a parasocial relationship with their followers, as they’re given more opportunity for longform discussion than on shortform video or microblogging platforms.
Price beats brand loyalty with back-to-school shoppers, report says by Alyssa Meyers
Deloitte has published a new study built from surveys of 1,200 parents of school-aged children, conducted in late May. 66% of respondents say their back-to-school budgets are expected to be spent in July, compared to 59% last year. Parents say they’re switching to private labels instead of name brands, with 67% saying they’d buy a different brand than usual if the preferred option was expensive, and 62% said they’d outright shop different retailers to find better prices. While parents might not be splurging on Blackwings, there is a back-to-school opportunity for branded podcasts to utilize those Brand Fans who enthusiastically support a brand to remain brand loyal and influencer friends to go for quality over quantity.
As for the rest of the news…
- British firm PricewaterhouseCoopers International Limited have published their new Global Entertainment & Media Outlook
- A recent ASA finding has removed Facebook ads posted by Zoe and Huel – both featuring podcaster Steven Barlett – after two complaints the images did not disclose Bartlett’s vested interest in both companies
Jobs in Podcasting
- Partnerships Coordinator, The Roost at The Roost Podcast Network
- Business Development Specialist at JAR Audio
- Head of Revenue Partnerships at Realm of Possibility
- Production Partnerships Lead at Realm of Possibility
- Media Planner Buyer at Oxford Road
