The Podscape End-of-Year Update
Twice a year Sounds Profitable and Magellan AI team up to update The Podscape, an infographic designed to give a bird’s-eye view of the podcasting industry. With the explosive growth of the industry in recent years, the Podscape infographic aims to take inventory of known companies, services, agencies, and anything in between and sort them into relevant categories based on what they provide (media planning, content creation, etc.). In short, the Podscape adds value to the overall industry by making the ‘industry’ something visible. Any company in the business of podcasting is able to participate and submission is free. The current deadline to have new companies included or edit existing entries is Friday, November 29th. Click here to access the submission form.
Elevated Entertainment: Emirates launches curated content collaboration with Spotify
Spotify has signed a deal with Emirates airline to be their audio provider. Emirates in-flight entertainment library will now feature a series of hand-curated music playlists spotlighting multiple genres, as well as a podcast library. The official release says the library will feature over 140 episodes of business, sports, entertainment, and true crime shows, specifically noting What Now? With Trevor Noah, Spotify’s acclaimed scripted series Case 63, and The Journal.
Personal care rockets the wellness industry to $6t by Cassandra Cassidy
According to a new report from Global Wellness Institute, the holistic health and wellness industry is now worth over six trillion USD, passing the pharmaceutical industry. This reflects a 26% growth since 2019. McKinsey, which defines the amorphous ‘wellness’ industry differently, values it at $1.8 trillion. Regardless, podcasting has a burgeoning health & wellness sector ready to act as conduits for brands looking to break into that market.
As for the rest of the news…
- Signal Hill Insights’ Paul Riismandel writes on the importance of marketers measuring consumer intent.
- On Air Fest 2025 has put out an open call for submissions
- Platform Media has acquired a majority stake of The Good, The Bad & The Rugby
- Our Black Gay Diaspora Podcast celebrates an upcoming 100th episode milestone with the announcement that the show’s guest stable covers 25 countries.
