The Trade Desk’s redefinition of supply paths ripples across ad tech by Seb Joseph
TTD has reclassified supply-side platforms – SSPs – as resellers. As Joseph’s writing frames it, the reclassification shifts SSPs from being the critical pipes carrying publisher inventory to demand platforms to being middlemen interrupting the flow. And the ‘reseller’ mark is more than semantics, as TTD’s AI-powered platform Kokai penalizes resold inventory, favoring “clean” supply paths direct between publishers and advertisers. TTD SVP of inventory development Wil Doherty tells Digiday that while TTD isn’t inherently against SSPs making a margin, they’ve seen margin extraction up to 60%. While it is possible to tweak Kokai to not devalue SSPs through settings/getting a TTD rep on the phone, critics frame redefining SSPs as a way to make TTD’s own products more appealing of an investment.
Podcasting’s Global Growth, from LatAM to the U.S. | Ozen.fm’s Rodrigo Tigre
During Podcast Movement 2025, I met Ozen.FM co-founder Rodrigo Tigre to record a video interview. With ten years of experience in podcasting, Tigre sees programmatic catching up to the needs of podcasting in big markets like the U.S., but not necessarily as quickly in global markets. As such, the goal of Ozen is to help bridge that gap by giving podcasts AI-powered tools that allow advertising both in one’s home language as well as on a global scale.
Taylor Swift sets Guinness World Record with ‘New Heights’ podcast appearance by Rebecca Cohen
News travels fast but Swifties travel faster. As NBC News reports, Taylor Swift has a new Guinness World Record to add to her stack of album sales records. GWR has proclaimed her guest appearance episode on New Heights with Jason and Travis Kelce the most concurrent views for a podcast on YouTube, reaching 1.3 million viewers at once during launch on August 13th. While, of course, Taylor Swift is the ultimate outlier given her popularity (she’s set so many world records GWR put her on their ICON list), this moment shows the potential of podcasting leaning into “live” events. Even with pre-recorded footage, New Heights landed over 21 million views on the core episode alone just by hyping up the release of information its fanbase was specifically interested in. While not every upload has to be special, “event” podcasting shows productions don’t have to live and die by whether people passively tune in.
Katie Nolan on Keeping Sports Casual with SiriusXM
I was a busy bee at Podcast Movement, so here’s a second interview to end out the top stories today. I spent some time at the conference chatting with journalist Katie Nolan about her experience coming from video production/television into the world of podcasting with her show Casuals. Nolan says podcasting solves for her number one gripe in the world of TV: stilted, unnatural conversations. In the world of podcasts, people can have natural, flowing conversations without stressing how many seconds are left until commercial break, or concern about saying something live on air. It’s allowed her to launch Casuals with a focus not necessarily sellable on TV: sports discussion specifically built to appeal to people who would like sports if sports didn’t seem like an impenetrable maze of terminology and math (wild how close sports at tabletop RPGs get as hobbies, when you think about it).
As for the rest of the news…
- A new post from RadioInfo features snippets of a conversation with Bryan Barletta about the current state of podcasting and how niche creators are still a focal point of what makes podcasting special.
- Amplitude Media Partners has partnered with pro poker player Daniel Negreanu to monetize his YouTube vlog filmed alongside 50 days of the World Series of Poker.
- MarketingBrew has a new piece on the Congressional Creators Caucus and the bipartisan’s group’s plans to give content creators a voice in legislative matters this fall.
- Podstock has announced a feature called Episode 360 that consolidates engagement statistics from short-form clips back to the parent podcast episode they were clipped from.
