UTA Alum Kristin Myers Joins Podcast Research Firm Sounds Profitable as Principal by William Earl
Myers joins Sounds Profitable after working as UTA’s executive director of business development and podcasts. Her move to Sounds Profitable was officially announced at the opening day of sessions for Podcast Movement in Washington D.C. With Myers on board, Sounds Profitable aims to extend the business of audio into adjacent industries, such as film, books, and nonprofits.
Music library Thrumm launches at Podcast Movement 2024
Podcast host, producer and composer Lindsay Graham (not the other one) has launched Thrumm, a subscription-based music library designed for podcasters, documentarians, and “people with a story to tell.” Thrumm’s library of thousands of tracks are sorted by their narrative function, sorted into genres like Exposition, Resolution, and Tension to enable editors to find the best fit for their scene. Every composition has been built using complementary keys and tempos, meaning Thrumm’s library is fully compatible with itself.
Advertising spend in Australia’s automotive sector up 8%
According to new Nielsen Ad Intent and Consumer Media View data, annual ad spend for the automotive sector in Australia is up to $690 million AUD as of June. Divided up among different media channels, radio gets 12% of that budget and social media gets 9%. As studies like The Media Moves the Message have shown, podcast advertising has excellent lower-funnel metrics. Given the industry’s burgeoning growth in Australia, podcasting could be selling cars alongside radio.
The new multiyear deal will have Cooper produce exclusive content for SiriusXM Media, which is expected to start publishing in 2025. SXM will replace Spotify as Cooper’s distribution and advertising partner, with exclusive rights for advertising, distribution, content, and live events for Cooper’s flagship show Call Her Daddy and other podcasts on Cooper’s Unwell Network.
New updates include the launch of contextual targeting, allowing Megaphone publishers to target or exclude campaigns based on episode-level topics. The topics will be automatically generated using Spotify classification tech and can be applied to any direct sales campaign. In addition, Megaphone now allows for section-level editing, allowing publishers to dynamically insert ‘baked-in’ host-read ad segments.
As for the rest of the news…
- Paul Riismandel is now President of Signal Hill Insights.
- The IAB has announced a webinar on August 17th at 2:00 p.m. EST called Podcasting in the Creator Economy: Where Influence Drives Purpose
- Sister has purchased majority share of Campside Media
- Apple to launch podcast Scamtown from the directors of McMillions$
- OpenMind has announced Horoscope Weekly, produced by PAVE Studios
- CEO School has joined .fwd network, according to a release from AdLarge.
