Skip to main content
Happy Holidays from Sounds Profitable

Happy Holidays from Sounds Profitable

Written By

Bryan Barletta

Know the Author

December 28, 2021

The Podscape

The team at Magellan AI and I have made one final update for 2021 that encompasses all of the major acquisitions, rebrands, and a substantial amount of new companies listed.

Download the latest update here, and then if your company is listed (or fits the criteria to be listed) follow this link to submit your audio for The Podscape Podcast as nearly 100 subscribers have already signed up to hear exactly who you are and what you do.

The Download

I’ll go into a bit more detail about this next week, but if you subscribe to the Sounds Profitable podcast, you may have noticed we’ve been releasing Friday episodes called The Download. While there’s not a ton of news coming out over the holiday week, there’s still a good amount of content, and The Download is our way of trying to make sure you don’t miss anything. So check it out, and let us know what you think.

Market Insights – with ThoughtLeaders

Noam Yadin, Content and Social Media Manager at ThoughtLeaders shares insight into current trends:

Happy Holidays! Tis the season for self-care, or is it? According to the data, self-care is at an all-time low. We wonder if this will change in early-2022 for the ‘new year, new me’ season.

About the author

Bryan Barletta (He/Him) is the founder of Sounds Profitable, and a widely-cited expert in adtech, sales, and monetization of podcasting. He founded Sounds Profitable in 2020 after a successful career working with some of the leading companies in advertising technology, including AdTheorent, Claritas, and Megaphone. Barletta helped to design some of the tools in use by podcast platforms today for attribution, measurement, and serving audio ads, and uses that expertise to help clients and sponsors get the most from their sales and advertising efforts. He founded Sounds Profitable initially as a platform to help educate persons working in the podcast industry about advertising and sales technology, but has since expanded the brand to become the industry’s premiere source for education, advocacy, and insights designed to grow the entire space. He is an avid gamer and father of two boys, neither of whom have their own podcast, yet.

Register for our upcoming webinar:

The Power of Branded Podcasts

Wednesday, March 12th at 2PM EST

The Power of Branded Podcasts Sounds Profitable's flagship consumer behavior study, The Podcast Landscape, found that 43% of Americans 18+ would likely listen to a podcast about a favorite brand or product - up 3 percentage points from the previous year. What's more, 15% said they would be "very likely" to do so - including millions of consumers who aren't already listening to podcasts. The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, will take a look at these Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting. Tom Webster will walk attendees through brand new, unreleased research on who these consumers are and what makes them tick, while Liz Hames, Director of Audience Growth at JAR Audio will offer insight into how brands can build and sustain proven growth strategies, distribution tactics, and ways to turn listeners into loyal fans. This free webinar will offer more than just the numbers, but also a practical, real- world example of the power of branded podcasts from Andrea Marquez, Senior Producer and Host, Podcast Programming at Amazon. Andrea will explore why (and how) podcasts have become a powerful marketing channel for leading brands, demonstrating how strategy, audience engagement, storytelling contribute to brand success. So bring your curiosity, your questions, and your enthusiasm for this special, one- hour presentation on the power of branded podcasts! Register today and you will be the first to receive the full report.

Register for free