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Happy Holidays from Sounds Profitable

Happy Holidays from Sounds Profitable

Written By

Bryan Barletta

Know the Author

December 28, 2021

The Podscape

The team at Magellan AI and I have made one final update for 2021 that encompasses all of the major acquisitions, rebrands, and a substantial amount of new companies listed.

Download the latest update here, and then if your company is listed (or fits the criteria to be listed) follow this link to submit your audio for The Podscape Podcast as nearly 100 subscribers have already signed up to hear exactly who you are and what you do.

The Download

I’ll go into a bit more detail about this next week, but if you subscribe to the Sounds Profitable podcast, you may have noticed we’ve been releasing Friday episodes called The Download. While there’s not a ton of news coming out over the holiday week, there’s still a good amount of content, and The Download is our way of trying to make sure you don’t miss anything. So check it out, and let us know what you think.

Market Insights – with ThoughtLeaders

Noam Yadin, Content and Social Media Manager at ThoughtLeaders shares insight into current trends:

Happy Holidays! Tis the season for self-care, or is it? According to the data, self-care is at an all-time low. We wonder if this will change in early-2022 for the ‘new year, new me’ season.

About the author

Bryan Barletta (He/Him) is the founder of Sounds Profitable, and a widely-cited expert in adtech, sales, and monetization of podcasting. He founded Sounds Profitable in 2020 after a successful career working with some of the leading companies in advertising technology, including AdTheorent, Claritas, and Megaphone. Barletta helped to design some of the tools in use by podcast platforms today for attribution, measurement, and serving audio ads, and uses that expertise to help clients and sponsors get the most from their sales and advertising efforts. He founded Sounds Profitable initially as a platform to help educate persons working in the podcast industry about advertising and sales technology, but has since expanded the brand to become the industry’s premiere source for education, advocacy, and insights designed to grow the entire space. He is an avid gamer and father of two boys, neither of whom have their own podcast, yet.

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Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends

A Sounds Profitable Research Presentation, with Crooked Media.

Join us for an eye-opening exploration of the latest findings from Sounds Profitable’s groundbreaking research on podcast consumption patterns. Drawing from our comprehensive “Podcast Landscape” study of over 5,000 Americans, Tom Webster reveals surprising insights about how listeners really engage with podcasts across audio and video formats. He’ll be joined by Crooked Media’s Vice President of Sales, Giancarlo Bizzaro, to discuss how these findings compare to their data on the podcast audience. Don’t miss this data-driven deep dive into how modern audiences really consume podcasts, and what it means for the future of the medium. Based on Sounds Profitable’s latest study of 5,000+ Americans, The Podcast Landscape, providing the industry’s most comprehensive look at podcast consumption patterns.

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