New Oxford Road Report Depicts a Podcasting Industry at a Crossroads

New Oxford Road Report Depicts a Podcasting Industry at a Crossroads

Oxford Road

August 25, 2025

Oxford Road, the world’s largest buying agency in podcast media, announces the release of “The State of Audio Advertising: The Chief Audio Officer’s Guide to Finding Our Frequency”. Originally presented at the recent third annual Chief Audio Officer Summit, the report distills the industry noise into a clear, data-backed playbook: what’s driving change, where the opportunities are, and how brands can find a framework for turning fragmentation into growth.

Audio is bigger and more complicated than ever. Network shakeups, the rise of video-led listening, and inconsistent measurement have left advertisers navigating a fragmented market without so much as a shared vocabulary. To address a growing need for clarity, “The State of Audio Advertising 2025” offers a look at the listening trends, shifts in spend, and market moves that have shaped the 2025 audio advertising landscape.

The report also contains an exclusive preview of the findings of the upcoming annual “What Brands Want” report, as well as Oxford Road’s take on the industry’s biggest headlines – all in the service of helping publishers, advertisers, creators and beyond, navigate audio’s next chapter.

To download “The State of Audio Advertising 2025”, visit https://oxfordroad.com/soaa25

To watch Oxford Road’s The Media Roundtable episode on “The State of Audio Advertising 2025”, visit: https://www.youtube.com/watch?v=-yX7HTUEH0g

 

About Oxford Road:

Oxford Road is on a mission to grow companies worth fighting for with best-in-market performance at maximum viable scale. They are the world’s largest podcast agency and a market leader in audio and creator-based video advertising. Now, having united with Veritone One, they also boast an advanced technology stack, data capabilities, and creator-led video and influencer expertise, giving global brands and fast-growth tech companies unparalleled access to and performance in podcasting, streaming audio, radio, and creator-based video channels. Recognized as thought leaders by publications such as USA Today, The Wall Street Journal, Adweek, Ad Age, and more, Oxford Road continues to drive growth and positive change for the industry while serving as a leading voice for the industry through its weekly newsletter, The Influencer, white papers, podcast, The Media Roundtable, and industry advertiser event, Chief Audio Officer Summit. Oxford Road stands by its motto, “Influence Responsibly.”