Is your podcast launch strategy based on outdated assumptions?
Do your promotional channels line up with where your audience expects to find you? Then you need The Podcast Discovery Playbook, a granular look at how listeners actually find new podcasts, built from The Podcast Landscape, America’s largest publicly available study of podcast consumption.
This never-before-presented data will challenge your assumptions and leave you better positioned for discovery in an increasingly noisy content space. Here’s what you’ll walk away with:
- Why “podcasting” is no longer one channel, one behavior, or one creative format, and why that single shift reorders almost everything about how you launch
- How YouTube became the largest podcast app, and what that does to your format and packaging, not just your distribution checklist
- The social channel split, and where organic reach ends and paid spend has to start
- Five pieces of received wisdom the data no longer supports
- Who your audience actually is, channel by channel, because the people TikTok sent you are not the people Spotify sent you, and they need different creative
- A pre-launch playbook: distinct channel mixes, the word-of-mouth layer almost nobody builds, and why discovery is a 12-month system, not a 12-week push
