ChatGPT Integrates Spotify, Alex Cooper Launches Ad Agency, & More

ChatGPT Adds Spotify Integration

A new update to OpenAI’s generative chatbot adds formal integrations with several apps. Once set up, users can ask the bot about real estate listings and be served official links from Zillow. Most notable for podcasting is Spotify’s integration, as users can ask ChatGPT for music and podcast recommendations. As I mentioned yesterday re: YouTube being the most-scraped source for generative AI when it comes to video sources, Spotify podcasters now have AI optimization to consider. With the right keywords and presentation, a podcast likely will grab ChatGPT’s attention when looking for a given topic over more generically-presented shows.

‘Call Her Daddy’ Podcaster Alex Cooper Opens an Unwell Ad Agency by Katie Deighton

The new agency, dubbed Unwell Creative Agency, is nestled inside her overall media company Unwell. It’s positioned as a way for brands to connect with Cooper’s Gen Z audience via live events, productions, and the Unwell podcast network. And Cooper took advantage of Cannes Lions to soft-launch the agency to brands before going fully public, landing a multi-year creative and media assignment from Google involving both social media ads and Google activations at live events. I’ve shared many an article showing podcasting has “made it” by the fact individual podcasters are doing this worthy of coverage in papers of record, but this is a particularly noteworthy incident. Not only is a podcaster getting covered in the Wall Street Journal, she’s getting coverage because her podcast network’s grown to the size their first creative agency client is Google.

Marketers have a lot to worry about in the face of AI-induced shifts by Sara Jerde and Seb Joseph

An overview of day 1 at Advertising Week New York. Over 20,000 attendees descended on a small slice of Manhattan to discuss the future of advertising. One running thread is that of generative AI and what it means for marketing. Both for the mechanics of how advertisers build and publish ads, and for the content world they’re advertising in. With the launch of Meta’s Vibes feed and OpenAI’s Sora tool, social media feeds are now swamped with a new wave of feed-clogging content. As a new Digiday piece specifically on the topic notes, social media has shifted to the concept of a synthetic scroll. The trick is, as is usually the case, the tech exists before safeguards to keep it in check. Convincing Rick & Morty characters and 3D Pokemon characters are promoting crypto. Almost-convincing videos of Everest climbers jumping to their deaths are going viral. I’ve even got a Sora clip pretending to be footage of a community theater production of a Sopranos musical from 2007 (and now “Sondheim should do a Tony Soprano musical” will forever be lodged in my brain).

As for the rest of the news…