Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

November 19, 2025

 Eventbrite Announces Listener.com Partnership and Highlights a Year of Innovations Designed to Help Organizers Reach New Audiences

Event organizing platform Eventbrite has partnered with analytics platform Listener.com to bring event data into the same dashboard as podcasting stats. With the integration, podcasters can see event, ticketing, and revenue data from their Eventbrite events in Listener’s dashboard via an app in the Eventbrite App Marketplace. With a combination of audience analytics and IRL event performance metrics, podcasters can make more informed judgement calls on where their fanbase is at its strongest when planning future events. 

 

Apple Podcasts unveils the most popular shows and trends of 2025

It’s that time of year, once again! As usual, Apple is back with a series of top charts localized for different areas of the world. Top Shows reflect the most popular podcasts on the platform based on listenership, while lists like Top New Shows, Most Followed, and Most Shared get more granular with specific stats. Top Channels brings in a top five of audiochuck, The New York Times, iHeartPodcasts, Wondery, and SiriusXM Podcasts. To easily browse the top shows of each country Apple releases lists for, Podnews has them all in one handy place.

 

November 2025: ORBIT Rankings and Insights on the Top 15 Performing Comedy Podcasts

On the subject of data and lists: Oxford Road is back with the November edition of ORBIT rankings, which analyzes top podcasts by normalizing performance data across different advertiser goals. For instance, this month’s key takeaway is what appears to be outsized amounts of ad spend for comedy podcasts despite lackluster actual performance. The ORBIT takeaway is it seems companies are treating Comedy as a brand-safe option without the worries of, say, political podcasts. The top fifteen performers in comedy provide “elite-tier” performance, but (as with most genres) one can’t dump money into comedy and expect it to magically work regardless of the show. For the past four years of data ORBIT has collected and analyzed, comedy seems to slump during the summer. Thus Q2 and Q3 should be used for incremental optimization and learning, saving scaling efforts for Q1 when, historically, comedy podcast ROI is at its peak. 

 

iHeartRadio Brings Your Favorite Voices To Life In Video With ‘Highlights’

The iHeartRadio app now has a “Highlights” tab powered by shortform video platform Genuin. With the new integration, iHeart app users can emulate infinite-scroll shortform video browsing they’re used to on TikTok, YouTube Shorts, and Instagram, but specifically videos from their favorite podcasts, iHeartRadio shows, and radio stations, all within the iHeart app. 

As for the rest of the news…

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Audio Primes: The People Who Listen to Podcasts

Thursday, April 16th at 2PM EST

In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We'll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem. Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won't find anywhere else. Whether you sell ads, make shows, or build platforms, you'll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.

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