Podcast Nation, a creator-first podcast network, is expanding its approach to socially-native, video-first content, spotlighting how social media is reshaping the audio industry and opening new avenues for brands to engage audiences across platforms.
“With sights set on 2026, our focus is on the impact social media has on podcasting—not just by bringing more voices into the space, but by showing the industry how creators can monetize across audio and social platforms,” said Nadine Robinson, Co-Founder and COO of Podcast Nation. “Social-native creators don’t just produce compelling content; they build communities. And for brands, that creates rich opportunities to activate campaigns that resonate on multiple platforms.”
Two of the network’s newly added standout shows exemplify this approach:
The Gstaad Guy Podcast, launched in May 2025 by London-born content creator known as The Gstaad Guy, has already garnered over 38K YouTube subscribers and 167K followers across his podcast’s TikTok and Instagram. The Gstaad Guy is known for his satirical personas, Constance and Colton, which playfully poke fun at the global elite, translating digital virality into podcast engagement.
Pretty Funny, hosted by TikTok personalities Brynne and Mario, has grown rapidly over its seven months, boasting over 31K YouTube subscribers and 224K followers across Instagram and TikTok for the podcast account. Their cross-platform audience demonstrates how social-native creators can amplify content and foster brand partnerships beyond traditional podcast channels.
This isn’t Podcast Nation’s first exploration into social. The network is digitally native, founded by social media agency Booje Media, which specializes in connecting brands with digital-first creators and influencers. That expertise informs the network’s approach to audio, enabling Podcast Nation to translate social-native strategies into podcasts and multi-platform opportunities for brands.
“Coming from the social media side of the industry, when we launched in 2019, we thought, this is great—we have this roster of social media influencers who also have podcasts. Naturally, brands would want to activate with a creator across all their platforms. What we quickly found out then, and is still true now, is that the industry wasn’t ready for that move–and is still working toward educating itself on how to buy both social and podcasts to create a true 360 campaign,” explains co-founder and CEO, Clio de la Llave.
Podcast Nation is now implementing ways for brands to activate in this integrated space, combining audio campaigns with social-first strategies to deliver multi-platform engagement. By leveraging social-native talent and its digital expertise, the network is positioning podcasts as a 360-degree platform for audience engagement, storytelling, and monetization.
“Time will tell if the industry is truly ready for this shift,” said Jessica Lee, Director of Sales at Podcast Nation. “Working directly with brands gives us the flexibility to create integrated partnerships–activating across audio, video, and social. But working through agencies is a different play entirely. In a world defined by CPMs and attribution, social media sales don’t quite fit. If we can find a way, as an industry, to bridge those two buying models, we’ll move forward. Until then, the companies that understand how to work alongside digital creators across every platform will be the ones leading the charge.”
Episodes of both The Gstaad Guy Podcast and Pretty Funny are available across major podcast platforms and YouTube, giving fans and brands multiple ways to watch, listen, and activate.
