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Season 3 • Episode 343
Here’s what you need to know for today in the business of podcasting: Sounds Profitable’s findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes’ first creator upfront.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
A look into audience perceptions of audio "vs" video podcasting.
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