Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio. Based on the largest public study of podcasting in America, surveying over 5,000 Americans ages 18+, this report profiles who Audio Primes are, how they listen differently, and why they matter for everyone building (or buying) in the podcast space.
They’re younger, more educated, higher-earning, and fiercely loyal — and they act as the word-of-mouth engine driving podcast discovery. Download the full report, sponsored by our friends at RSS.com, to explore the data, charts, and strategic takeaways behind one of podcasting’s most important audiences.
Data derived from The Podcast Landscape 2025, sponsored by BetterHelp, NPR, ESPN Podcasts, American Public Media, and SiriusXM Podcast Network. Research partner: Signal Hill Insights
