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Season 3 • Episode 384
Here’s what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
A look at the audience for business podcasts, and what makes them different to the audience for any other genre.
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
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The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!
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