From The Podcast Landscape 2026. Sponsored by Right Side Up.
Americans are already running into AI-made media every day. This report looks at where they find it, whether they expected it, how they feel when they didn’t, and which uses of AI they accept and which they reject.
It then turns to podcasting: how many podcast consumers have asked a chatbot to find them a show, what they ask it for, and how few rely on it. The report closes with a profile of the podcast consumers who name an AI assistant as one of the ways they discover podcasts, compared with equally active consumers who don’t.
AI and Podcast Consumers draws on The Podcast Landscape 2026, Sounds Profitable’s annual study of how Americans consume podcasts, conducted with Signal Hill Insights. All figures are population-weighted.
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About the sponsorsThis report is sponsored by Right Side Up.The Podcast Landscape 2026 is made possible by BetterHelp, NPR, ESPN Podcasts, American Public Media, SiriusXM Podcast Network, DAX (Global), and Signal Hill Insights.
