Here’s what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Attention Attention, Limited Time 🍂 Branding, & More
The Download
Season 3 • Episode 403
Our latest research
The True Crime Podcast Listener Landscape
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends
A look into audience perceptions of audio "vs" video podcasting.
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