Don’t forget, registration is live for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable. Join us Wednesday, December 11th, at 2:00 p.m. EST for a live research presentation hosted by Tom Webster.
Podcasting becomes the primary strategy, not an afterthought by Joni Deutsch
For Nieman Lab’s 2025 predictions series, Podglomerate SVP of Marketing and Audience Development Joni Deutsch contributed a piece on where podcast advertising will likely go next year. Chief among those predictions being podcasting becoming a more common primary source for breaking news and major announcements from public figures. Also, podcasting is primed to enable media outlets regain trust and reinforce transparency with their audiences. The intimacy of the medium could be key to rebuilding bridges burnt by growing distrust in mainstream media outlets.
Call Her Daddy’s Alex Cooper Launches Her First Product by Colin Daniels
Alex Cooper is getting into the branded space with Unwell Hydration, a play on her podcast network Unwell Nation. The new electrolyte beverage, produced by Nestlé, will hit Target shelves on January 1st. A natural move for one of the biggest podcasters in the industry, as beverage brands prove successful for influencers. The most notable example, referenced in Coopers’ announcement video, being the Jake Paul and KSI-promoted Prime sports drink brand.
BetterHelp remains top podcast advertiser in Q3
Australian podcast advertising charts provided by ARN’s iHeart and Magellan AI show BetterHelp remains a juggernaut in the country. The top five also include Commbank, Wise, Amazon, and Airbnb. The same report also attests ad spend in True Crime increased 92% year over year by brands, showing more confidence in the genre.
🚨 Chartable analytic links expire Dec. 12, breaking any podcast still using their links. Magellan AI is offering a free month + 1mm impressions for those switching (Sounds Profitable partners get 3mm) 🚨
As for the rest of the news…
- BBC Studios has announced a partnership with ARN’s iHeart to represent BBC Podcasts in Australia
- Veritonic has published a new study focusing on what marketers can do to improve podcast ads.
- Riverside has announced they raised $30 million in Series C funding.
- Magellan AI demonstrates how their platform can provide deeper insights into competitors’ programmatic and run-of-network podcast advertising strategies.
- Adelicious hit their billionth ad impression delivered.
- Andreea Coscai has launched a new biweekly newsletter about the European side of podcasting, dubbed EuroWaves
Jobs
- Senior Vice President, Sales & Business Development at Lemonada Media
- Social Media & Community Coordinator at PAVE Studios
- Director of Product – Ad Tech at Audacy
- VP, Marketing at Libsyn
- Senior Full Stack / Backend Engineer at Veritonic
