In the spirit of providing clarity in the ever-evolving podcasting landscape, Headliner, in partnership with Sounds Profitable, has released the 2025 Paid Podcast Promotion Landscape.  

The Paid Podcast Promotion Landscape is a comprehensive resource designed to help podcasters navigate the complex world of paid promotion. It maps the industry’s ecosystem and inventories the key platforms, tools, and resources podcasters can use to grow their audience through paid promotion.

“For those focused on growing their podcast as a business, vetted resources matter. Growth is necessary for all aspects of podcasting, and ultimately all growth is paid, whether through your time manually, your time plus the cost of the tool, or purely in cost to be managed externally,” said Bryan Barletta, Sounds Profitable Founder. “I could not be more proud to work with Headliner to provide clarity on those options, and continue to improve the list of those options, to empower more podcasters to find success.” 

The landscape shows how podcasters can approach paid growth, from planning tools to programmatic ad placements and podcast app promotions.

“The world of paid promotion can be confusing. Oftentimes, just figuring out where to start is stressful, not to mention time-consuming,” said Elissa Craig, Head of Marketing. “With so many resources out there, we wanted to bring it all together to help empower podcasters to understand their options and make informed decisions regarding paid growth.”

The Paid Podcast Promotion Guide is available for free on the Headliner website. Podcasters are invited to explore the landscape and provide feedback. Any questions or additions should be emailed to ecraig@headliner.app. 

About Headliner

Over 1.25 million podcasters trust Headliner as a leading platform for post-recording podcast solutions. The platform offers powerful tools to help podcasters create, promote, and share their podcasts on social media and beyond. From automated audiograms to video editing to transcription, Headliner equips podcasters with the tools they need to grow their audiences and engage listeners.

About Sounds Profitable

Sounds Profitable is a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting. We are committed to setting the course for the future of the audio business