Acast Creative Studios, the newly launched branded content division of Acast, today unveils its first original production: Mind If We Talk?, an eight-part podcast developed in partnership with BetterHelp, the world’s largest online therapy platform. The series explores candid conversations around mental health, aiming to break stigma and encourage open dialogue.
Mind If We Talk? delivers a bold new approach for BetterHelp: an immersive original series that lifts the curtain on therapy. It offers listeners candid and thoughtful insights into the issues people bring to therapy, and the strategies used to address them. Hosted by licensed therapist Haesue Jo, it explores human experiences through honest, relatable conversations on grief, masculinity, impostor syndrome, parenting, stress, and boundary setting, followed by expert insights from licensed mental health professionals.
The series features diverse voices, including mental health advocates, influencers, and celebrities like author Case Kenny and mental health expert Dr. John Delony, alongside BetterHelp’s licensed therapists for mental health awareness.
“We’ve been a global leader in podcast advertising for over the last several years, and it continues to be a highly effective channel for us,” said Brittany Clevenger, Senior Director of Growth Marketing at BetterHelp. “Building on that success, we’re excited to evolve into long-form branded content. This allows us to go deeper and create meaningful conversations that are real and rooted in compassion, meeting audiences where they are by engaging them authentically on the very topics they’re actively seeking out. At BetterHelp, we’ve been committed to expanding access to therapy globally, which made Acast the perfect partner to bring this to life, with their leadership in podcasting and extensive network across numerous international markets.”
Established to unlock new creative potential for brands in podcasting, Acast Creative Studios offers advertisers and creators a full-service solution for storytelling – from concept and production to campaign delivery and marketing.
“This launch marks a significant shift in how BetterHelp engages with audio,” said Shira Atkins, Global SVP at Acast Creative Studios. “At Acast, we’re not just helping brands like BetterHelp advertise, we’re empowering them to tell stories that resonate deeply with audiences. It’s about telling powerful stories that go beyond traditional ads, and delivering content that genuinely adds value to the listener and the advertiser.”
Beyond the audio podcast, Acast Creative Studios will amplify BetterHelp’s messaging with full-length video episodes for its YouTube channel and a comprehensive omnichannel marketing campaign. The strategic approach includes a video trailer, engaging social-first content optimised for Instagram, TikTok, LinkedIn, and YouTube Shorts, and immersive audio advertisements distributed across Acast’s extensive podcast network.
Launching on May 22, Mind If We Talk? will release new episodes bi-weekly and will be available on all major podcast platforms.
