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Bryan Barletta’s podcast adtech weekly from Podnews

About this website, and our privacy policy

This weekly newsletter is focused on breaking down the technical details of the podcast advertising space and making it accessible for everyone.

It currently has 2,039 active newsletter subscribers from many countries across the world, the vast majority of which are based in the US. We have an average open-rate of around 63%, significantly above the average.

It’s read by senior podcasting industry management, including CEOs and divisional heads. Email subscriptions include users within:

The voice of Sounds Profitable is Bryan Barletta. With over 12 years in the ad technology space, Bryan was part of the team that created the world’s first shakeable ad in 2009. Read his editorial disclosures.

Please consider being a monthly sponsor of Sounds Profitable, either as an individual or a company. If you are interested in our sole monthly advertising spot, please contact directly.

Bryan would be more than glad to be a guest on your podcast or to speak or moderate a panel at your next event.


This website is published by Podnews LLC (“us”, “we”).

Privacy Policy

We collect email addresses for our newsletter using our own newsletter server. Our email list is not available to any third party. We will not use your email address for any purpose other than to send you the newsletter that you have subscribed to.

When subscribing using our website, we require double opt-in, to ensure that the email address is yours. We also passively collect your country, obtained from your IP address.

We ask for your name because it helps get your email delivered to you, and is less likely to go into your spam folder.

In common with many newsletters, we monitor open rates (so we know when/if you open the newsletter), and may monitor clicks on each story on both the web and emails (so we know which story you find interesting). We do not give any personally-identifiable data about you or your behaviour to any third party. We may aggregate information in a non-personal way for current/potential advertisers, or for bragging rights.

You can unsubscribe directly from every newsletter: there’s an unsubscribe link in every one. That will instantly stop our emails to you, and will send you user account deletion information.

Our website uses AMP Project framework code, served by Google. You can read Google’s privacy policy.

We use Amazon AWS infrastructure to cache, host and serve this site and our podcast, including Amazon’s domain-name services and to send emails. You can read their privacy policy. We collect site logs including IP addresses and user-agents for technical and budgetary reasons. These site logs are deleted after 90 days.

This website is hosted within the EU. We use a mixture of EU and US-based email servers. Received email is mirrored on global infrastructure operated by a variety of organisations.


To read Sounds Profitable (on our website or in email) we do not require cookies.

We use Google Analytics to monitor visit numbers and user behaviour. We remove data in Google Analytics after 26 months; the AMP code we use anonymises IP addresses by default, and we will add the anonymisation code to any non-AMP elements in future. You can learn about Google Analytics’ privacy policy and opt out of Google Analytics completely by using this tool. You can also use your browser in “private” or “incognito” mode to look like a brand new user every time you browse the web.


We have a full RSS feed at It’s intended for personal use.

We have a very simple JSON feed of our last published update (headline and link) at We use this for cross-promotion.

This website is copyright © Podnews LLC. Reproduction is prohibited without our written permission.

Information you submit to us with the intention of being published is deemed to be licensed to us for our use.

Information is provided “as is” without any warranty as to accuracy, quality or fitness for purpose. You use this website at your own risk.

This page was last updated 6 Dec, with no material changes but linking to our subscriber map, and on October 21: reflecting a change in our domain. We also removed irrelevant privacy detail from features we don’t use on Sounds Profitable.


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