This weekly newsletter is focused on breaking down the technical details of the podcast advertising space and making it accessible for everyone.
It currently has 2,039 active newsletter subscribers from many countries across the world, the vast majority of which are based in the US. We have an average open-rate of around 63%, significantly above the average.
It’s read by senior podcasting industry management, including CEOs and divisional heads. Email subscriptions include users within:
- Podcast producers (eg BBC, ESPN, NPR, NY Times, Wondery)
- Podcast platforms (eg Amazon, Apple, Google, Pandora, Spotify)
- Ad marketplace (eg Acast, AdsWizz, Midroll, Triton Digital, Whooshkaa)
- Hosting companies (eg Art19, Captivate, Megaphone, Omny Studio)
- Podcast attribution/analytics (eg Chartable, Claritas, Loop.me, Podsights)
- Data Platforms (eg Liveramp, Magellan AI, Nielsen)
- Advertising industry (eg Ad Results Media, Hearts & Science, Oxford Road, Veritone)
The voice of Sounds Profitable is Bryan Barletta. With over 12 years in the ad technology space, Bryan was part of the team that created the world’s first shakeable ad in 2009. Read his editorial disclosures.
Please consider being a monthly sponsor of Sounds Profitable, either as an individual or a company. If you are interested in our sole monthly advertising spot, please contact Bryan@soundsprofitable.com directly.
Bryan would be more than glad to be a guest on your podcast or to speak or moderate a panel at your next event.
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This page was last updated 6 Dec, with no material changes but linking to our subscriber map, and on October 21: reflecting a change in our domain. We also removed irrelevant privacy detail from features we don’t use on Sounds Profitable.
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