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About this website

Sounds Profitable is a collection of media properties—a newsletter, a podcast, and much more—that covers both strategic and tactical changes to the business of podcasting, from podcast adtech to the operations of running a podcast-focused business. Our primary goal with all the media we produce is to educate and empower the podcasting industry at all levels.

The flagship of Sounds Profitable is our our newsletter, which currently has 3,934 active newsletter subscribers from many countries across the world, the vast majority of which are based in the US. We have an average open-rate of around 55%, significantly above the average.

It’s read by senior podcasting industry management, including CEOs and divisional heads. Email subscriptions include users within:

  • Podcast producers (eg BBC, ESPN, NPR, NY Times, Wondery)
  • Podcast platforms (eg Amazon, Apple, Google, Pandora, Spotify)
  • Ad marketplace (eg Acast, AdsWizz, Midroll, Triton Digital)
  • Hosting companies (eg Art19, Captivate, Megaphone, Omny Studio)Podcast attribution/analytics (eg Chartable, Claritas,, Podsights)
  • Data Platforms (eg Liveramp, Magellan AI, Nielsen)
  • Advertising industry (eg Ad Results Media, Hearts & Science, Oxford Road, Veritone)


Sounds Profitable was created by Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, including tenure at podcast companies Megaphone and Claritas. Bryan was part of the team that created the world’s first shakeable ad in 2009. Bryan would be more than glad to be a guest on your podcast or to speak or moderate a panel at your next event.

Podcasting consutant Evo Terra helps with operations and serves as editor. Evo has been podcasting since 2004, runs a stragetic podcast consultancy—Simpler Media—and is the host of the daily podcast for serious podcasters, Podcast Pontifications.

If you’ve engaged with us on social media, thank Arielle Nissenblat for the strategies and tactics that make our properties sing. She also serves as co-host for some of our podcasts.

Caila Litman provides our research analysis. With time in revenue operations for both Vox Media and Condé Nast, Caila possesses deep knowledge of the podcast ad business, measurement methodologies, audience development, product marketing, and the audio industry as a whole.

Ian Powell provides audio engineering, and weekly artwork is provided by Jake Crowe.

If you are interested in sponsoring Sounds Profitable, please contact directly. Read the editorial disclosures for more details.


This website is published by Sounds Profitable, Inc. (“us”, “we”).


Our website is operated by Podnews LLC. You can read the full privacy policy on their website.

Copyright and terms of use

This website is copyright © Sounds Profitable, Inc. Reproduction is prohibited without our written permission.

Information you submit to us with the intention of being published is deemed to be licensed to us for our use.

Information is provided “as is” without any warranty as to accuracy, quality or fitness for purpose. You use this website at your own risk.


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