Sounds Profitable is committed to helping grow podcasting’s visibility and supporting others with the same mission. Partners of Sounds Profitable have access to quarterly Podcast Business Leaders Summits, where the leading executives in podcasting engage in open and honest discussions and have priority access to the latest research before it is released
Webinar: The Ad Bargain
Speakers: Tom Webster
The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. Podcasting has historically been the best “bargain” for consumers AND brands, with attention, willingness to consider, purchase behavior, and positive perceptions for companies that sponsor podcasts leading amongst other ad-supported media. This study will reflect the current state of the perception of ads in podcasts compared to CTV, social media, and other platforms.
Sound Summit at SXSW 2024
Speakers: Brittany Luse, Nick Viall, Christy Carlson Romano, Dave Coulier, Molly Barton, Steve Raizes, Marsha Cooke, Nicholas "Nick" Witters, Jonathan "MrBallen" Allen, Brittany Bigelow, Kylie Low, Gabe Tartaglia, Julia Kelly, Annissa Omran
Podcasting’s home at SXSW! A full-day summit devoted to podcasts, featuring some of the top voices in the medium, with sessions on Hollywood and Podcasting, True Crime, the role of influencers, and the premiere of The Ad Bargain, a new cross-media study of advertising effectiveness. Join notable podcasting pros from Mr. Ballen, audiochuck, ESPN, Wondery, and more for a solid day of networking and learning!
Webinar: Sound You Can See: Podcasting’s Video Dilemma
Speakers: Tom Webster
For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do?
