Find the Sounds Profitable Team at the following events. We’d love to connect!
Podcast Movement – August 18th-21st, 2025
Webinars/Online Events:
Wednesday, July 30th at 2PM est.
The Advertising Landscape – Part Three: Driving to Action
Join Tom Webster, Partner at Sounds Profitable, for an exclusive presentation of new research that reveals surprising insights about podcast advertising effectiveness. This presentation draws from The Advertising Landscape, a comprehensive cross-channel study of 5,000 persons 18+ and the largest study of podcast advertising effectiveness in America. This data-driven analysis examines how podcast audiences actually respond to advertising compared to other digital and traditional channels.
The findings challenge conventional assumptions about podcast advertising performance, particularly around conversion behavior, promotional response rates, and word-of-mouth generation. Webster will present the complete methodology and results, including detailed comparisons across frequency-based actions, expectation fulfillment metrics, and audience motivation factors that drive purchase.
This live, interactive session will provide media buyers, advertisers, and industry professionals with actionable insights for evaluating podcast advertising within their broader media strategies. Attendees will have the opportunity to ask questions about the research methodology, explore specific findings, and discuss practical applications for campaign planning and measurement.
Register for this free, live webinar, to be held on July 30, 2025 at 2:00 PM Eastern
Sounds Profitable is committed to helping grow podcasting’s visibility and supporting others with the same mission. Partners of Sounds Profitable have access to quarterly Podcast Business Leaders Summits, where the leading executives in podcasting engage in open and honest discussions and have priority access to the latest research before it is released.
