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Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
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Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

Sounds Profitable: Narrated Articles

Season 3 • Episode 12

There’s a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice?

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The News Podcast Consumer from Sounds Profitable, NPR & National Public Media

Wednesday, February 26th, at 2 PM EST

The Sounds Profitable Educational Series continues with an in-depth look at the audience for News podcasts! Join Tom Webster and special guest Lamar Johnson, VP of Sponsorship Marketing at NPR’s sponsorship subsidiary National Public Media, as we present a special live webinar on The News Podcast Consumer.

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