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Sounds Profitable's Tuesday newsletter and The Download's Friday weekly recap covering the business of podcasting.

Your daily source for essential news of the business of podcasting.

Articles

The latest from Sounds Profitable’s weekly Tuesday newsletter, plus educational guides on every aspect of the business of podcasting

Sounds Profitable Research Studies

The Sounds Profitable Research Series tackles the most important questions in Podcasting, from the industry’s foremost research authority

Sounds Profitable Deep Dives

In-depth, guided walkthroughs of the most important tools, products, and services in Podcasting

Sounds Profitable Podcasts

Starting with our flagship daily look at the most important news in Podcasting, The Download, the Sounds Profitable podcast feed features the best thinking in the industry. Follow us on all podcast platforms for all of our audio content.

About Sounds Profitable

Sounds Profitable is a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting.

Our primary goal with all the media we produce is to educate and empower the podcasting industry at all levels. Our aim is to provide:

  • Insightful Content about all aspects of the industry, from Bryan, Tom, and an incredibly diverse collection of the brightest minds in podcasting
  • Industry-Leading Research starting with our first study, The Creators, and the new Sounds Profitable Quarterly Research Series, designed to answer the most pressing industry questions, with free and open access for all
  • Unmissable Events, where content producers, account managers, brand managers, and executives representing both buyers and sellers can interact, learn from each other, and make deals
  • Peerless Advisory Services from Bryan and Tom, designed to keep your company in touch with the state of the art in the podcasting business and brief us about your latest developments

Join the wave of our Events

Partners of Sounds Profitable have access to our quarterly Podcast Business Leaders Summits, where the leading executives in Podcasting engage in open and honest discussions and have priority access to the latest research before it is released.

Register for our upcoming webinar:

The Ad Bargain

For 2024, Sounds Profitable will once again lead the industry in producing research studies designed to help grow the podcasting space and increase monetization opportunities. The year kicks off very aggressively with what will be sure to be a widely-cited study, The Ad Bargain. The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. The title references the “deal” consumers make when they watch or listen to ad-supported media: a few minutes of their attention to brands, in exchange for free access to content they love. Podcasting has historically been the best “bargain” for consumers AND brands, with attention, willingness to consider, purchase behavior, and positive perceptions for companies that sponsor podcasts leading amongst other ad-supported media. This study will reflect the current state of the perception of ads in podcasts compared to CTV, social media, and other platforms.

Register for free