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Audio Ad Sales Manager

Audio Ad Sales Manager

From $100,000 To $150,000

Posted 10 months ago

About BBC Studios:

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC Group, creatively and financially supporting the BBC, its partners and the wider industry. We combine the strengths of the UK’s most awarded producer with a world-class distributor. Taking ideas from thought to screen and beyond, our activities range from content financing, development, production, through to global programme sales, branded services, consumer products, live events and ancillaries.

Job Purpose:

The Audio Ad-Sales Manager is responsible for enabling revenues from audio content globally originating from Public Service, World Service, BBC Studios and other divisional originated content. The post holder develops and implements strategies, initiatives and partnerships to enable BBC Studios to maximise revenue opportunities from its audio content.

Job location could be in either New York City or London.

Key Responsibilities and Accountabilities:

  • Act as a subject matter expert on Audio Ad-Sales for the ad-sales teams and partners globally, advising on optimal ways to sell BBC audio ad inventory
  • Analyse the blend of in-house and third-party sales houses to achieve the best market representation and coverage, and to maximise revenues from our audio content in each territory.
  • Devise and lead project team/workstream to identify new and innovative solutions to achieve revenue from audio content which meet market demands.
  • Work with Advertising Technology teams to implement new integrations or solutions that enable the BBC to realise more revenue from its audio content
  • Manage relationships with any third party ad-sales houses the BBC works with where they are selling against our audio inventory
  • Main point of contact for leadership, commercial and management teams and category champions for internal discussions/workstreams for audio product opportunities
  • Monitor and assess the global performance of audio ad-sales to support the BBC in meeting its Key Performance Indicators for internal clients, providing regular progress reports.
  • Build relationships with production teams to understand pipeline of content coming from the BBC and therefore suitable opportunities to feed into global sales teams against out content
  • Supporting ad-sales teams globally in developing pitches that include audio as part of a coherent offering
  • With Client Solutions and Branded Content Partnerships team, engage and activate discussion/ dialogue for investment in content, audiences and events specific to the category to achieve ad sales opportunity for local, regional and global revenue.
  • Working with production to understand ‘make to sell’ opportunities into content coming from Public Service and World Service
  • Represent BBC Studios in internal knowledge-based events on the audio market to build a company-wide understanding of how we monetise our audio content
  • Direct responsibility for resolving operational issues globally that limit the BBCs ability to effectively sell its audio inventory

Knowledge, Skills, Training & Experience:

  • Comprehensive understanding of territory and markets – cultural, political and business practices.
  • Comprehensive understanding of the audio ad-sales market.
  • Influencing and networking.
  • Internal client management.
  • Commercial acumen and strategic thinking.
  • Complex project management and problem solving skills.
  • Interpersonal, communication (written and spoken) and presentation skills.
  • Media industry and platforms – knowledge of the full spectrum of trends in the media and buying across audio.


Degree preferred – business or marketing

Professional Experience:

  • Demonstrable record of leading and operating effectively in a global team.
  • Remote management and collabration with sales teams based outside the UK.
  • Record of managing through significant growth/change.
  • Fluency spoken and written English essential – additional languages an advantage.


The anticipated annual base salary for this position in New York City is $100,000-$150,000 and for London is £60,000-70,000, dependent on experience & market conditions. This range is not inclusive of a comprehensive bonus, flexible, hybrid working schedule and comprehensive benefits package including but not limited to: 100% BBCS covered medical and dental insurance for employees and their dependents, vision, competitive 401(k) match, mental health, gym reimbursement, pet insurance, commuter benefits.

Benefits and Perks:

New York City:

  • 100% Employer-Paid Medical and Dental Insurance (PPO plans)
  • Generous Paid Time Off
  • Flexible, Hybrid Working Arrangements
  • Work/life balance
  • Free Retirement Consulting to All Employees
  • Pet Insurance
  • Commuter Benefits
  • Gym Reimbursement
  • Bagel Mondays, Thirsty Thursdays, and more!

About the BBC:

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

Are you the right fit for this?