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Manager, Marketing and Audience Development

Manager, Marketing and Audience Development

Full-time
From $60,000 To $75,000
Remote (US only)

Posted 6 months ago

Company Overview

The Podglomerate is a leading firm for podcast production, marketing/audience development, and monetization. We bring curiosity to life through critically-acclaimed and award-winning podcasts ranging from narrative-driven stories and sound-rich dramas to branded series and interview shows. Since its start in 2015, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with our shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television. Our high-profile list of podcast clients includes Freakonomics Radio, NPR, PBS, A+E, Lifetime, History Channel, Harvard Business School, MIT, Stanford, Lit Hub Radio, NPR stations (including KPCC/LAist, NHPR, WHYY, WUNC, VPM, WPM, GBH), WNET, Substack, Magnificent Noise, Expedia, Optum, CVS Health, Hubspot, and Hoff Studios, among many others.

Position Overview

This position supports The Podglomerate’s Marketing department, for both internal and external stakeholders. This position reports directly to our senior-most marketing team member, the Vice President of Marketing & Audience Development, who in-turn reports to the CEO. You may regularly interact with other members of The Podglomerate ecosystem, including but not limited to: full-time staff, part-time staff, contract-based contributors, vendors, sponsors, clients, and talent.

The Marketing Manager is responsible for contributing to a variety of tasks that facilitate successful execution of marketing campaigns for our clients. A successful campaign meets or exceeds defined goals, and ultimately leads to clients’ renewal of services. The goal of this position is for the candidate to grow first into a professional capable of independently executing marketing campaigns for The Podglomerate, then increase the volume of campaigns managed through leveraging contractor and/or junior resources for assistance.

Essential Job Functions

  • Successfully, independently execute marketing campaigns
  • Maintain client relations and communicate action items, deliverables, and timelines for campaigns. At any given time, the company may be actively running many different campaigns, so prioritization skills are a must.
  • Keep up-to-date on software developments in the podcast, publicity, and marketing world, specifically Megaphone, Simplecast, Omny, Chartable, Muckrack, Podchaser, Spotify Analytics, and more.
  • Work with the team to research, implement, execute, analyze, and iterate publicity, marketing, cross promotion, and paid media campaigns.
  • Work with the team to report and analyze the above marketing activities.
  • Support CEO/Marketing VP as requested
  • Maintain active, accurate, and complete records of campaign tasks and progress in Notion and Google

Compensation

Salary: target range of $60-75k/year.

Bonus: target 10% of salary, contingent upon a combination of (1) overall business performance, (2) department performance, (3) and individual performance. Bonus amount paid could be less-than, equal-to, or greater-than the stated target.

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