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Season 3 • Episode 454
Here’s what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
A look at the audience for business podcasts, and what makes them different to the audience for any other genre.
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
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