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Season 3 • Episode 464
Here’s what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video’s rise in podcasting, and how brands are getting creative with podcast ads.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
A look into audience perceptions of audio "vs" video podcasting.
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The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!
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