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Audio Ads Outperform Video for Attention & 2 Other Stories

Audio Ads Outperform Video for Attention & 2 Other Stories

The Download

Season 3 • Episode 118

This week’s stories:

Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds.

The ad slowdown (or lack thereof) gives the industry reason to hope

the kids podcast listener report

Quick Hits:

Introducing The Download by Bryan Barletta

The Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays.

NAVA posts info for SAG-AFTRA strike.

The National Association of Voice Actors has released a one-sheet clarifying what types of work NAVA actors can or cannot do during the SAG-AFTRA strike.

SiriusXM is betting big on its next-gen app by Amrita Khalid

The much-teased new SiriusXM app is set to debut this fall and was brought up during the recent Q2 earnings call.

WPP & Spotify Announce First-of-its-Kind Global Partnership

British communications and advertising holding company WPP is now in a global strategic partnership with Spotify to give its clients access to Spotify’s ad products and scaling capabilities.

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Ad Nauseum

Frequency, Repetition, and Consumer Perceptions of Podcast Advertising

How much is too much when it comes to podcast advertising? In Ad Nauseam, Sounds Profitable's latest study, we surveyed 1,000 weekly podcast listeners to find out just where they stand on these expectations. The free half-hour webinar debuting the research will be hosted by Tom Webster on Wednesday, June 12th, at 3:00 p.m. EST.

Register for free