Here’s what you need to know for today in the business of podcasting: video doesn’t equal audio, buyers are listeners too, and pre-pandemic listening patterns.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More
The Download
Season 3 • Episode 492
Our latest research
The Business Podcast Consumer
A look at the audience for business podcasts, and what makes them different to the audience for any other genre.
The True Crime Podcast Listener Landscape
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
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