Earning consumer attention — and trust — has never been harder than it is in 2026. Yet sports podcasts consistently break through, creating some of the deepest and most resilient connections between fans and brands.
But why do sports fans index so much higher than general podcast consumers for key brand metrics? And more importantly, how does that translate into measurable ROI?
Join Tom Webster (Partner, Sounds Profitable) and Bryan Goldmark (Head of National Sales & Brand Partnerships, Locked On Podcast Network) for an expanded dive into the unique value of the sports podcast audience. Moving beyond the theory of why sports media wins, this session takes you behind the scenes to reveal exactly how it wins.
• The Attention Premium: Exclusive, expanded research from Sounds Profitable detailing why the sports podcast audience outperforms other media channels — and even other podcast genres — in attention, engagement, and trust.• Concrete Case Studies: A rare look behind the curtain as Locked On unpacks real-world campaigns from brands that activated within sports podcasts to achieve significant lift.• Third-Party Validation: A clear breakdown of the credible, independent metrics used to measure and prove that authentic audio integrations turn fandom into bottom-line brand connection.• Network-Level Insights: Locked On will share additional network-level performance trends and statistics.
Whether you are looking to justify a sports media buy to a skeptical client or simply want to understand the mechanics of high-trust advertising, this session will equip you with the data and the receipts to make your case. The sports audience is built different — this webinar will show you exactly how.
