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Season 3 • Episode 507
Here’s what you need to know for today in the business of podcasting: audio’s growth in Australia, how to measure video’s growth, and why campaigns should go omnichannel.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, takes a look at Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting.
A look at the audience for news podcasts, and what makes them different to the audience for any other genre.
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