Here’s what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Brand Fans Promote Podcasting, SXSW 2025 Recap, & More
Season 3 • Episode 529
Our latest research
The Power of Branded Podcasts
The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, takes a look at Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting.
The News Podcast Consumer
A look at the audience for news podcasts, and what makes them different to the audience for any other genre.
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