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Brands in Audio – A New Platform for Branded Podcasts

Brands in Audio – A New Platform for Branded Podcasts

Sounds Profitable: Narrated Articles

How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio.

  • Written by Bryan Barletta
  • Edited by Tom Webster
  • Audio edited by Gavin Gaddis
  • Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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