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Can Spotify Make Streaming Ad Insertion Stick?

Can Spotify Make Streaming Ad Insertion Stick?

Sounds Profitable: Narrated Articles

Season 3 • Episode 56

Can Spotify Make Streaming Ad Insertion Stick?

This week Bryan Barletta discusses Spotify’s streaming ad insertion, what it means for their future, and how it could better the podcast industry overall.


  • Written by Bryan Barletta
  • Edited by Tom Webster
  • Produced with
  • Hosted with ART19
  • Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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