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Creating Podcast Subscription Awareness

Creating Podcast Subscription Awareness

Sounds Profitable: Narrated Articles

Season 3 • Episode 39

This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we can accomplish under a subscription offering.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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