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Season 3 • Episode 338
Here’s what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years.
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