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Does Podcasting Have an Ad Frequency Problem?

Does Podcasting Have an Ad Frequency Problem?

Sounds Profitable: Narrated Articles

Season 3 • Episode 24

As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. 

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Thoughtleaders: Sounds Profitable Podscribe A deep dive into Podscribe: critical intelligence for podcast advertisers.

Dec 17th, 2020 Sounds Profitable ThoughtLeaders Partner Intelligence Solution Elsie Bernaiche, Director of Sales at ThoughtLeaders, joins us for our latest product deepdive into the ThoughtLeaders Partner Intelligence Solution.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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