Season 3 • Episode 70
Does the medium, in fact, move the message? Spoiler alert – yes. This week Tom Webster previews the next research project from Sounds Profitable.
Sounds Profitable theme written by Tim Cameron
Our latest research
Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for.
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A combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium.
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