Here’s what you need to know for today in the business of podcasting:

Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa Meyers

Are my podcast downloads declining because of iOS 17? by Dan Misener

The Smartest Decision Spotify Has Made In Years by Eric Nuzum

For all its gains, podcasting still in early catch-up (IAB part 2) by Brad Hill

As for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcast from JAR Audio), a new forecast predicts TV ad viewership could fall 24% by 2027, and The New York Times’ Joy Robins appears on the Digiday podcast to discuss ad business, including the NYT returning to programmatic now that the industry has matured and given the company renewed confidence in the tools.