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Season 3 • Episode 223
Here’s what you need to know for this week in the business of podcasting:
Sound You Can See: Podcasting’s Video Dilemma
Edison Research, Cumulus Media publish Q3 Share of Ear Study
Spotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin Huston
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years.
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