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How Google Can Earn Our Trust
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How Google Can Earn Our Trust

Sounds Profitable: Narrated Articles

Season 3 • Episode 62

There has been a cooling of Google and YouTube’s enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.

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Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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