How Podcast and Audio Studies are Conducted
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How Podcast and Audio Studies are Conducted

The Sounds Profitable Podcast

Season 3 • Episode 96

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.

Listen to learn about: 

  • Probability sampling
  • Convenience sampling
  • “Crap” sampling
  • Why understanding research methodology is important
  • How to understand and take action on industry studies
  • What we’re presenting at The Podcast Show in London for SP partners

Links:

Credits:

  • Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster
  • Produced by Spooler Media
  • Hosted on Art19
  • Recorded on SquadCast.fm 
  • Edited by Gavin Gaddis

 

Register for our upcoming webinar:

Audio Primes: The People Who Listen to Podcasts

Thursday, April 16th at 2PM EST

In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We'll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem. Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won't find anywhere else. Whether you sell ads, make shows, or build platforms, you'll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.

Register for free