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Season 3 • Episode 488
Here’s what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what’s new at On Air Fest.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
The Advertising Landscape - Reach is the first part of the largest survey of podcast advertising effectiveness in the US.
The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, takes a look at Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting.
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