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Podcasting, Audiobooks, And The Third Thing

Podcasting, Audiobooks, And The Third Thing

Sounds Profitable: Narrated Articles

Season 3 • Episode 36

Podcasts and Audiobooks are crossing the streams of spoken word content – what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sources of revenue.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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