Here’s what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube’s CPO talks video podcasting, and the MRC releases an invalid traffic guideline update.
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Podcasts Rival TikTok in Japan, Acast’s Annual Report, & More
The Download
Season 3 • Episode 313
Our latest research
Ad Nauseam
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
Podcast Advertising - The Safest Bet
To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years.
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