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Spotify’s $10b Goal, Podcasting’s SXSW Experiment, & More
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Spotify’s $10b Goal, Podcasting’s SXSW Experiment, & More

The Download

Season 3 • Episode 270

Here’s what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year’s SXSW “Trojan-horse style,” Spotify’s Head of Sales for the UK and Northern Europe talks about the company’s long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith’s CEO.

Links to every story discussed, as well as the full writeup, can be found on this episode’s post at Sounds Profitable.

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The Business Podcast Consumer

The first presentation of the Sounds Profitable Educational Series

The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!

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