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Here’s what you need to know for today in the business of podcasting:
Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette Siu
When Data Misleads by Brian Morrissey
YouTube is Experimenting With Longer but less Frequent Ad Breaks on TV by Emma Roth
Digital CPMs Plummet, 2H Rebound Expected by Karlene Lukovitz
Why Advertisers Aren’t Moving to Streaming TV as Quickly as Viewers by Parker Herren
…as for the rest of the news: Nielsen is laying off 9% of its global workforce, The ANA and the 4As have released 11 new guidelines to promote investors working with diverse media companies, AdWeek covers a prediction the US ad industry will grow 5% this year, and Eric Nuzum pulls podcasting wisdom from The Bear’s season two episode “Forks.”
