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Season 3 • Episode 116
Here’s what you need to know for Thursday, August 3rd.
Inside Audio Marketing – Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.
RainNews – Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount
Spotify – WPP & Spotify Announce First-of-its-Kind Global Partnership
MediaPost – TV ‘Ad Intolerant’ Viewers Still In The Minority, Study Finds
Full newsletter version at SoundsProfitable.com/TheDownload
The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels.
For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do?
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