"
Season 3 • Episode 268
Find links to every story covered, as well as the full write-up, on Sounds Profitable.
Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio.
Three out of four Americans have now consumed a podcast. That’s a remarkable number — but it also means a significant portion of the country hasn’t. Not because they can’t. Not because the infrastructure isn’t there. In most cases, because nobody has given them a good enough reason.
SoundsProfitable [year] © All rights reserved.
Website by GIF Design Studios
